How to optimize video hosted on your website:
When you publish a video on a website, you will want to make certain that it is surrounded with HTML content. This way the search engines can get additional information from the surrounding page as the information contained within a video file can be limited.
These elements are not be enough to allow your video to rank well on its own but it is a necessary step and without this information, your video will definitively NOT rank well.
Make sure to encode the keywords into your video’s meta data. Tag videos with specific keywords, even if it means tagging each scene.
Eric Papczun pointed out at the Search Engine Strategies conference in NY this past April, that a lot of people add the word “video” to their search query keyword phrase. As a result, make sure that you add the word “video” to your title, description, meta data, etc.
Just as with SEO for regular webpages, you will want to get as many backlins as possible with the relevant keywords and phrases as the anchor text for these links. Whether this is your own page, or merely a page on a video sharing site that you want to have rank, you will need backlinks. In addition, it is a good idea to crosslink to videos using keywords in anchor text.
In order for crawlers to easily find all of your online video content, you will want to create a sitemap, RSS, or media RSS (MRSS) file to help engines identify where to locate and index your videos.
Keeping your video content at one place off the root directory helps in providing easy access to search engine crawlers. Move all of your videos into one folder and make sure to upload all your future videos to this same folder
Search engines have a hard time crawling video content inside flash players so stay away from them if you are hosting videos on your own site.
In the same way that you do this for other web pages, you will want to optimize your URLs so that they to contain information about the video. Also, make sure you only have one video per URL.
- Upload Optimization - These type of video search engines required that your upload your video search files.
- RSS Optimization - Submit your video to search engines that accept either RSS and/or MRSS.
- Social Media Optimization - Add a social flair by getting your “friends” to submit or vote for you on the social media sites
- Source:reelseo.com