myYearbook.com, a network founded by two high school students, is now the third largest and fastest growing social network in the U.S. The teen network’s market share grew by 426 percent this past year, according to leading online competitive intelligence service Hitwise.“As a social media company, we choose the best of breed applications and focus on an integrated suite of applications and a vibrant virtual economy,” said Geoff Cook, CEO of myYearbook.com. “Our growth this year shows that our highly focused applications such as Battles, Match and myMag resonate well with the teen market.”

myYearbook’s core applications are not only one of a kind, they are extremely popular with members. In fact, users spend more time on myYearbook than on sites with open platforms, such as MySpace and Facebook. According to Hitwise, the average visit length in minutes was 32:54 for myYearbook, compared with 29:54 for MySpace and 20:52 for Facebook.

“A TV network does not have 10,000 channels for a reason — too much noise,” said Dave Cook, co-founder of myYearbook.com. “We don’t want to spam our members with excess channels. We believe the right number of applications to be in the 100-200 range.”

By creating these core features, myYearbook.com became the third largest and fastest growing site in the U.S. without needing to spam their users with developers’ requests. myYearbook.com proves that opening a platform is not the only way to become one of the largest players in the social networking world.

About myYearbook.com

Founded by brother-and-sister teen entrepreneur duo Dave and Catherine Cook, myYearbook.com is the third largest social network in the United States, according to Hitwise, a competitive intelligence service. myYearbook has grown from a single high school to more than 5+ million U.S. unique visitors and 1+ billion page views per month. The average myYearbook member visits the site eight times per month and spends 30 minutes per visit, making myYearbook one of the most engaging social media destinations on the Internet.

myYearbook.com
Jeannine Schechter, 310-482-3461
jeannine@freshpr.net